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Our Story

One’s First Impression Is A Lasting Impression

That's Smoooth AureaGrowing up as a multicultural latino male, my mother Aúrea always made sure I understood that opportunities in life came by education, strong skills, and an exceptionally well groomed appearance. New York is a Mecca, and so is my beloved Harlem. In Harlem, there was, and continues, a tremendous sense of high end style. A Mecca of art, entertainment, literary genius, higher learning, religion, business, and multi-culture.  She taught me that a lasting impression is one’s first — and it’s an impression that has shaped my identity, and the identity of That’s Smoooth grooming products.

Our identities are unique - which is why we need products that give us a proper shave, not razor bumps; products that naturally heal and hydrate our skin, not leave us with skin damage or irritation. Beard care that impeccably grooms. I created That’s Smoooth for multicultural men with wavy and curly hair because I aim to fill in the gap for the millions of multicultural men like me who are caught between cheaply made drug store brands and overpriced luxury brands.


I want to elevate your shaving standard by improving your skin’s condition and appearance. My team and I have created a uniquely natural and prestige grooming system aimed to address our multicultural needs — needs that set us apart from the traditionally marketed consumer. Our products are made with only the best natural and organic ingredients: free from parabens, phthalates, sulfates, and synthetic fragrances. I want you to love your skin again. That’s Smoooth is just what you’ve been waiting for. Try That’s Smoooth for your next shave or beard care regimen, and be a part of an exceptional grooming experience as unique as our own culture.



Our Promise

We want to elevate your shaving standard by improving your skin’s condition and appearance. Our products are made with only the best natural and organic ingredients: free from parabens, phthalates, sulfates, and synthetic fragrances.